News Release Details

AUSTIN, Texas--(BUSINESS WIRE)--Jan. 17, 2024-- Care.com’s 2024 Cost of Care Report, released today, found that on average, parents who responded spend 24% of their household income on childcare with nearly half (47%) spending more than $18,000 in 2023. While this represents a slight drop from 27% in last year’s report, it remains more than three times the 7% deemed affordable by the U.S. Department of Health and Human Services. Additionally, and meaningfully, household income is not the only source of funding parents are using to pay for childcare. More than one-third (35%) of respondents are dipping into their savings, on average exhausting a staggering 42% of their savings in 2023, leaving them with little financial flexibility.

The 11th annual report, which comprises survey results of 2,000 parent respondents, also provides some of the first public data on the impact of the childcare cliff, which marked the expiration of pandemic-related federal subsidies for childcare in September 2023. The findings reveal that nearly 40% of respondents (39%) are already paying more because their care provider has been impacted by the loss of funds. Additionally, nearly 80% of respondents (79%) anticipate being impacted by the childcare cliff in 2024 with 54% of those concerned expecting their childcare expenses to increase by more than $7,000 this year as a result.

With financial pressure continuing to mount on parents while the availability of childcare shrinks, it is not surprising that childcare is a top priority for parents in the upcoming Presidential Election, with an overwhelming 88% of respondents saying a political candidate’s position on childcare access and affordability will influence their vote.

“Within the first five years of their child’s life, parents are being forced into a financial hole that is nearly impossible to climb out of,” said Brad Wilson, CEO of Care.com. “A healthy economy depends upon the ability for people to save and spend, but given the crushing weight of childcare costs, those pillars are crumbling. The childcare crisis should be a major red flag for everyone, not just parents. It is a systemic failure that will impact our nation’s economic growth, and that affects us all.”

Highlights from the 2024 Cost of Care Report:

Care.com National Average Weekly Rates in 2023*

• Weekly nanny cost: $766 (up 4% from $736 in 2022).
• Weekly daycare cost: $321 (up 13% from $284 in 2022).
• Weekly family care center cost: $230 (up 0.4% from $229 in 2022).
• Weekly babysitter cost: $192 (up 7% from $179 in 2022).

* Infant rates except for babysitter, which is not age limited. Rates for toddlers, after school sitters, as well as multiple children, can be found within the report.

Childcare Costs Are Depleting Household Finances:

On average, parents who responded spend 24% of their household income on childcare with nearly half of respondents (47%) spending more than $18,000 in 2023. While the 24% represents a slight drop from the prior year’s 27%, income is not the only major source of money parents are using to pay for childcare. More than one-third of parents who responded (35%) are also using hard-earned savings, on average spending up to nearly half of their savings (42%) on childcare and 25% using more than two-thirds of their savings. Given the reliance on savings to pay for childcare, it is alarming that a staggering 68% of respondents have only six months or less until their savings run out. Not surprisingly 37% of parents who responded cite the cost of childcare among their top three financial stressors.

The Childcare Cliff Impact:

More than three-quarters of parents who responded (79%) anticipate they’ll be impacted this year by fallout from the childcare cliff. For the majority (54%) of those concerned, childcare costs are anticipated to increase by $600 or more per month, which translates into an additional $7,000 or more spent on childcare in 2024. In fact, nearly 40% of respondents (39%) are already paying more because their daycare was impacted at the end of 2023 by the loss of federal funding.

Cost is not the only issue with which parents are wrestling. The cliff has also impacted availability of childcare with 43% of respondents having a harder time finding a childcare provider versus prior years.

The Limbo of Waitlists:

Irrespective of the cliff, in general, 65% of respondents have spent time on a daycare center waitlist with 81% of them juggling multiple waitlists simultaneously and 43% waiting four months or longer. Since the cliff in September, 62% of waitlisted respondents say centers have closed while they sat on their waitlists and 54% have experienced waitlist extensions. The cost of waiting? More than half of waitlisted respondents (59%) are dishing out an additional $200 or more a week on care.

Parents Demand Solutions From 2024 Presidential Candidates:

With rising costs and shrinking availability, it’s not surprising that childcare is top of mind for parents this election year. A majority of respondents (59%) say childcare access and affordability policy is a top 3 priority issue that will impact their 2024 voting decision with 22% saying it is their #1 priority. A staggering 88% of respondents say a candidate’s position on childcare policy will influence their vote with 37% saying these policy positions are very influential.

And families want answers. A whopping 91% say it is important to them that childcare is discussed during the 2024 Presidential Debates. In fact, childcare ranked second as the topic respondents most wanted addressed during the debates, behind the economy and ahead of healthcare, climate change, racial and social justice, and immigration.

The full results of The 2024 Cost of Care Report, including a state-by-state ranking of the most and least expensive states for childcare, can be found here.

2024 Cost of Care Report Methodology

This sample of 2000 U.S. adults was surveyed between November 9, 2023 and November 12, 2023. All respondents are parents of children 14 years or younger and currently pay for professional child care, confirmed by both consumer-matched data and self-confirmation. DKC Analytics conducted and analyzed this survey with a sample procured using the Pollfish survey delivery platform, which delivers online surveys globally through mobile apps and the mobile web along with the desktop web. Response completion rate was 75%, and only fully completed responses were considered valid. No post-stratification has been applied to the results.

Weekly rates for nanny, babysitter, after-school sitter, daycare center, and family care center are based on 2023 advertised rates by families posting jobs for caregivers on Care.com.

About Care.com

Available in more than 17 countries, Care.com is the largest online platform for finding and managing family care, spanning in-home and in-center care solutions. Since 2007, families have relied on Care.com for an array of care for children, seniors, pets, and the home. Designed to meet the evolving needs of today’s families and caregivers, the Company also offers customized corporate benefits packages to support working families at more than 700 global clients, household tax and payroll services, and innovations for caregivers to find and book jobs. Care.com is an IAC company (NASDAQ: IAC).

View source version on businesswire.com: https://www.businesswire.com/news/home/20240117644606/en/

Media:
Mackenzie Nintzel
Public Relations Associate, Care.com
mackenzie.nintzel@care.com

Jamie Gentges
Public Relations Associate, Care.com
jamie.gentges@care.com

Source: Care.com